Itch is a South African born, internationally relevant online/offline periodical featuring established and up and coming literary talent, as well as a variety of visual and multimedia work.

Submissions are loosely categorised as MetaText (non-fiction, essays, polemic, book reviews and more), SubText (narrative, short stories, plays and more), PreText (poetry, experimental writing, sound art and more) and NonText (graphics, drawings, photography, film, animation and more). Submissions are open to anyone. ITCH aims to create a space for creative expression and exchange; it is an experimental media project for you, and by you. Welcome, and enjoy.

Itch is for you, and by you.

It is a media space that is committed to independent, creative expression. 

Mehita Iqani – Founding Editor
Mehita started ITCH in Cape Town when she was 23, with the support and partnership of Bell-Roberts Publishing. She's not as young as she used to be, but still supports free expression, loves good writing, and is always prepared to work hard at something she believes in. As a day job, Mehita is Senior Lecturer in Media Studies at the University of the Witwatersrand in Johannesburg, South Africa. She has a PhD in Media and Communications from the London School of Economics and Political Science.

Brendon Bell-Roberts – Publisher
Brendon is the founder of Bell-Roberts Publishing and the Bell-Roberts Contemporary Art Gallery, and the publisher and creative director of a bouquet of leading-edge creative publications. He is well-known for his visionary support of creative start-ups.

A small-scale web survey of ITCH readers took place during February and March 2011. Despite the small number of respondents, we learned some important things about ITCH readers:

•They come from all over the world, but a significant number are located in South Africa (not surprising considering the roots of the magazine)
•Survey respondents were equally distributed between the sexes.
•The majority of respondents were aged between 25 and 34.
•The majority of respondents had completed higher education (around 90% had a university or college degree or diploma).
•The majority of respondents work in the teaching, education and research or media and creative industry sectors.

In general, respondents reported that they were attracted to ITCH because it provides a platform for creative ideas, and inspiring themes.

ITCH readers are open-minded and keen to explore the cultural world. They engage in an enthusiastic manner with creativity, art, writing and culture.